The Origins of Creative Insight
Why does the Eureka moment arrive only after we stop looking for it? At Behance's 99% Conference, Jonah Lehrer explains how creative insight works and what drives incredible achievements.
Jonah Lehrer: The Origins of Creative Insight & Why You Need Grit from 99% on Vimeo.
See also: Lehrer, J. (2012). Imagine: How creativity works. Boston: Houghton Mifflin Harcourt.